Site chat
Ross answers visitors, qualifies the job, and captures name + number.

How your leads get handled
Lead Machine Starter Kit — your website, AI assistant, lead capture, and follow-up in one inbox.
76 Dragons builds your website with Ross — an AI assistant that answers visitors, captures leads, emails them to you, and runs basic text follow-up. Built for small businesses. Built and shipped — not courses or consulting.

$1,000to start
$500 setup + first month · then $500/mo · live in 5–10 business days
DESIGN EXERCISES · NOT CLIENT WORK
Click into a live demo and chat with its assistant. These are concept sites, not real businesses.

Gentle care, evening hours, and a team that explains everything before we start.
Cleanings
Exams and cleanings for the whole family.
Whitening
In-office and take-home options.
Emergency visits
Same-day slots for tooth pain.
“Easiest dental visit I've had. They checked my insurance before I even walked in.”
— Priya
A calm new-patient site where Ross checks insurance and offers the next open appointment.
Concept designs made to show what we build. These are not real businesses or client sites.
Illustrative preview · not live data
Jordan M. · storm leak
Chimney flashing · wants afternoon window
Source · Ross chat · 2m ago
Priya S. · new patient
Cleaning + consult · insurance question
Source · Site form · 18m ago
Alex R. · color + cut
Saturday AM · prefers text confirm
Source · Ross chat · 1h ago
Sam T. · estimate
Full reroof · photo upload pending
Source · Ross chat · 3h ago
Hey — I'm Ross. Looking for roofing help, or just browsing?
Need a quote for a leak near the chimney.
Got it. Is the leak active when it rains? Best number for a same-day text?
Yes — 555-0142. Afternoon works.
Thanks! I've passed this to the owner, and you'll get a text to confirm a time.
Pricing
How it works
Map how leads reach you today (site, form, chat). Nothing is built before the path is clear.
Fixed first step, fixed cost, and a short planning call.
We ship your site + Ross + email/text follow-up in about 5–10 business days.
You get a live Lead Machine and ongoing upkeep so it keeps working.
Modules
Ross answers visitors, qualifies the job, and captures name + number.
New leads hit your email inbox the moment they're qualified.
Basic SMS follow-up so hot leads don't go cold overnight.
AI phone answering — scoped as an add-on, not in the Starter Kit.
Why us
Bryan Benell, our lead builder, has spent 30 years in IT — servers, networks, databases, and outages at two in the morning — plus service as a U.S. Marine. We build and ship defined projects: your website, Ross on it, and lead follow-up that lands in your inbox. We do not sell AI training or consulting.
76 Dragons is a woman-owned business, founded and owned by Ann Marie Benell.
FAQ
Contact
Tell us what you want built. We reply within one business day — or open Ross and ask how it works.